Alliteration and Anaphora

Alliteration

This is the repetition of the same initial consonant sound in close succession.

Examples:

The daily diary of the American dream. (Wall Street Journal – Slogan)

You’ll never put a better bit of butter on your knife. (Country Life Butter – Advertising Slogan)

Anaphora

This is the repetition of a word or phrase at the beginning of consecutive sentences or verses.

Examples:

“We shall go on to the end, we shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our Island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender.”  (Winston Churchill, speech to the House of Commons, June 4, 1940)

“…I have a dream that one day on the red hills of Georgia, the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood. I have a dream that one day even the state of Mississippi, a state sweltering with the heat of injustice, sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice. I have a dream that my four little children will one day live in a nation where they will not be judged by the colour of their skin but by the content of their character…” (Martin Luther King, Jr. I Have a Dream speech, August 28, 1963)